Extra Strength Bayer PM launch to be supported with national print ads starting in October.
This article was originally published in The Tan Sheet
Executive Summary
EXTRA STRENGTH BAYER PM INTRODUCTION TO TRADE SET FOR JULY 10, with a national advertising and promotional campaign to commence in October. The launch of Extra Strength Bayer PM Aspirin Plus Sleep Aid (diphenhydramine) is the latest in a number of steps taken by Bayer this year to revive the former Sterling aspirin and analgesics brand ("The Tan Sheet" Jan. 16, p. 3).