Pearl Drops comparative whitening claims with Rembrandt banned under consent decree.
This article was originally published in The Tan Sheet
Executive Summary
CARTER-WALLACE BARRED FROM USING PEARL DROPS COMPARATIVE WHITENING CLAIMS in advertising comparing its Pearl Drops products to Den-Mat's Rembrandt Whitening toothpaste, according to a consent order recently handed down by U.S. District Court for the Southern District of New York Judge Kimba Wood. The order was issued in response to a suit filed by Den-Mat on May 10, 1994 that alleged false and deceptive advertising and unfair competition. Den-Mat's suit claims that data used to substantiate Carter-Wallace's comparative ad claims were "based on invalid and unreliable laboratory testing."