In Brief: Pharmavite
This article was originally published in The Tan Sheet
Executive Summary
Pharmavite: Launching two new Nature Made supplement lines later this year in food, drug and mass market outlets. The Nature Made Herbals line will include Ginseng Complex and Garlic & Vitamin E, while the Nature Made Whole Foods Concentrates offerings will include Tomato Antioxidant Source. Print ads supporting the debut will appear in trade and consumer magazines such as Reader's Digest, Prevention, Ladies Home Journal and Woman's Day. San Francisco-based Hal Riney Partners is developing the ads...