In Brief: P&G/Cygnus
This article was originally published in The Tan Sheet
Executive Summary
P&G/Cygnus: October 1993 agreement for Procter & Gamble to market a consumer product using Cygnus' mucosal delivery technology has been terminated ("The Tan Sheet" Nov. 1, 1993, In Brief). The specific OTC product application "chosen by P&G" for the Cygnus technology "did not meet our mutual needs," Cygnus explained Jan. 19. Cygnus said it will "continue to pursue marketing collaborations" for OTC and Rx products using the technology, and that it will continue working with P&G on a separate project to develop smoking cessation products ("The Tan Sheet" Feb. 7, 1994, In Brief)...