WHO CRITERIA FOR OTC DRUG ADVERTISING HAS HAD "LITTLE INFLUENCE"
This article was originally published in The Tan Sheet
Executive Summary
WHO CRITERIA FOR OTC DRUG ADVERTISING HAS HAD "LITTLE INFLUENCE" on national policies, the International Organisation of Consumers Unions concludes in a recent study of OTC drug print ads from 11 countries, including the U.S. As a result, the IOCU report points out that the World Health Organization's Ethical Criteria on the Promotion of Medicinal Products has not had "much impact" on manufacturers' advertising of health products.