Sterling Health
This article was originally published in The Tan Sheet
Executive Summary
Launches $20 mil. national TV ad campaign for Bayer aspirin on Aug. 8. The campaign includes a 30-second spot featuring an active middle-aged man who suffers from minor arthritis and other body aches and pains, Sterling said. The ad ends with the tagline: "You get older. You get smarter. You get Bayer." New York City-based BBDO developed the campaign. Sterling will also distribute a nationwide FSI on Sept. 11