J&J's TYLENOL DEFENSIVE STRATEGY TO COUNTER ALEVE
This article was originally published in The Tan Sheet
Executive Summary
J&J's TYLENOL DEFENSIVE STRATEGY TO COUNTER ALEVE includes a TV ad associating naproxen sodium with NSAID-related stomach upset. The ad, which began airing July 5, states that "to some degree, every one of these [NSAIDs], including the latest one with naproxen sodium, can cause the side effect of stomach irritation....Tylenol is definitely gentler for your stomach." New York City-based Saatchi & Saatchi developed the ad.