Thompson Medical
This article was originally published in The Tan Sheet
Executive Summary
Launches two products on June 1 -- Hemorid for Women hemorrhoid cream and suppositories and Capzasin-P analgesic cream. Hemorid for Women (.25% phenylephrine HCl) and Capzasin-P (.025% capsaicin) will both be promoted with radio and TV advertising. Thompson Med also is introducing this summer Dexatrim Plus Vitamins, a line extension of the weight loss product containing phenylpropanolamine, and a new formula for its Aqua-Ban premenstrual product containing 50 mg pamabrom. The original formula contained 650 mg ammonia chloride and 200 mg caffeine. Dexatrim Plus Vitamins will be promoted through TV ads, and reformulated Aqua-Ban will have radio and print support