THE OLD FARMER'S ALMANAC VITAMIN LINE
This article was originally published in The Tan Sheet
Executive Summary
THE OLD FARMER'S ALMANAC VITAMIN LINE is rolling out to drag wholesalers, chain drug stores and mass merchandisers from Trusted Brands Marketing under a licensing agreement with New Hampshire- based Yankee Publishing, owner of The Old Farmer's Almanac trademark. Trusted Brands Marketing launched the vitamin line in May and began rolling out shipments of the product in mid-June with national distribution expected by the, end of 1994.