Pepto-Bismol caplets
This article was originally published in The Tan Sheet
Executive Summary
Advertising for Pepto-Bismol line extension will begin on July 18 with a multimillion-dollar national print and TV campaign handled by Leo Burnett, Chicago that will focus specifically on the caplets. Procter & Gamble began shipping the caplets in early June at a suggested retail price of $2.99 for a 24-count package and $3.99 for 40 caplets