F&F Labs
This article was originally published in The Tan Sheet
Executive Summary
Will begin shipping E-100 vitamin E to national drug chains and wholesalers by early August. E-100, which contains 100 IU vitamin E, will be available in 14-tablet roll packs for a suggested retail price of 99". F&F plans to support E-100 with radio and TV ads featuring the company's three vitamin products: Daily C, Beta Carotene Plus Vitamin C & E and E-100. The company will also promote the product with couponing and a national FSI drop scheduled for early 1995