Alva-Amco
This article was originally published in The Tan Sheet
Executive Summary
Introducing Maximum Strength Nauzene (diphenhydramine) antiemetic product in mid-July. Indicated for the prevention and relief of motion sickness, the product will be promoted through cable TV ads and print advertising in major women's and travel magazines. Available in a 14-count box, the product will retail at around $3-$4