ADVANCED CARE OTC CHOLESTEROL TEST TO GET $5 MIL IN CONSUMER AD SUPPORT
This article was originally published in The Tan Sheet
Executive Summary
ADVANCED CARE OTC CHOLESTEROL TEST TO GET $5 MIL IN CONSUMER AD SUPPORT during the product's first six months of marketing. Johnson & Johnson's Advanced Care division began shipping the cholesterol test to pharmacies on June 13 and the product is expected to be available in most retail locations by July 1. Consumer advertising, which will include magazine and TV ads, is scheduled to begin in August.