P&G-Syntex' Aleve
This article was originally published in The Tan Sheet
Executive Summary
Press briefing to introduce "Pain Talk" educational health program is set for June 16 to coincide with the debut of the OTC version of nonsteroidal anti-inflammatory drug naproxen sodium. P&G said the launch will be supported with a comprehensive consumer and professional campaign including TV and print spots, extensive sampling and point-of-purchase activity...