FTC WILL EXAMINE AD HEALTH CLAIMS NOT APPROVED BY FDA
This article was originally published in The Tan Sheet
Executive Summary
FTC WILL EXAMINE AD HEALTH CLAIMS NOT APPROVED BY FDA to determine if the claims are "expressly qualified to convey clearly and fully the extent of the scientific support," according to an "enforcement policy statement" released by the Federal Trade Commission on May 13. The policy document is intended to promote consistency between food advertising claims regulated by FTC and food labeling claims regulated by FDA. The FTC policy applies to all food products, including dietary supplements.