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Consumer OTC Drugs

ROCHE's PURCHASE OF SYNTEX WILL NOT AFFECT ALEVE

This article was originally published in The Tan Sheet

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ROCHE's PURCHASE OF SYNTEX WILL NOT AFFECT ALEVE, P&G said in response to the announcement that Hoffmann-La Roche has signed an agreement to acquire Syntex. A Procter & Gamble spokesperson said the company plans to begin shipping the new naproxen sodium-based OTC analgesic "over the next few weeks" under a development and marketing joint venture arrangement with Syntex. The P&G/Syntex joint venture also markets the analgesic Percogesic and has options to develop future Rx-to-OTC switches.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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