SMITHKLINE BEECHAM TO LAUNCH TUMS ULTRA
This article was originally published in The Tan Sheet
Executive Summary
SMITHKLINE BEECHAM TO LAUNCH TUMS ULTRA, which the company describes as having the strength of a liquid antacid in the form of a tablet. Tums Ultra, which contains 1,000 mg calcium carbonate per tablet, will begin shipping on April 8 and is expected to reach retail outlets over the ensuing four to 12 weeks. The antacid will be available in assorted fruit and mint flavors in two SKUs: a 36-tablet bottle that will retail for approximately $2.30 and a 72-tablet container that will carry a suggested retail price of around $4.