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Consumer OTC Drugs

Nelson Communications

This article was originally published in The Tan Sheet

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Executive Summary

Forms NCI Masterson Advertising, a "full-service, broad-based consumer advertising agency" that will handle advertising for products from packaged goods to OTCs, according to Nelson Communications. Peggy Bell Masterson, formerly of New York City- based Masterson Rothberg, will serve as the agency's president and creative director. Masterson, whose expertise lies in "consumer orientation" of products, brings with her former Masterson Rothberg clients, according to Nelson. NCI Masterson officially opened shop on March 1 and is located in New York Cit

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