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Ciba promotions

This article was originally published in The Tan Sheet

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Executive Summary

Company plans to issue a full-page FSI offering $4 off Ciba products including Eucalyptamint, Allerest, Doan's, Desenex and Cruex in the spring as a tie-in to the World Cup Soccer tournament. Thirty-second radio spots running from April 17 to May 1 will announce the FSI, which will state: "Sore, Itchy or Sneezy? Get World Class Relief." A second World Cup FSI asserting that "world class relief stops the painful itch" is slated for June 19 and will feature coupons for Desenex and Cruex products. A multi- company World Cup FSI is set for May I and offers tickets to the World Cup finals and a sweepstakes

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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