American Pharmaceutical Co.
This article was originally published in The Tan Sheet
Executive Summary
Passaic, N.J.-based firm is launching 10 OTCs under its Smart Choice control brand at the end of March, including: Antacid Gelatin Caplets modeled after Mylanta; Expectorant Severe Congestion Softgels similar to Robitussin; Acne-10 Benzoyl Peroxide Gel 10% copied from Oxy 10; and Infants Gas Relief Drops similar to Mylicon. The new products also are available to private-label customers