Upjohn Rogaine infomercial
This article was originally published in The Tan Sheet
Executive Summary
Thirty-minute spot on the use of prescription drug Rogaine to treat female pattern baldness is scheduled to begin running in the spring or summer of 1994. The ad is being developed by Chicago agency Kobs & Draft. Upjohn is currently spending an estimated $15-20 mil. on consumer advertising for Rogaine directed at both men and women