LIVINGSTON LABS DISCONTINUING PMS RELIEF PRINT ADS
This article was originally published in The Tan Sheet
Executive Summary
LIVINGSTON LABS DISCONTINUING PMS RELIEF PRINT ADS in response to a determination by the National Advertising Division (NAD) of the Council for Better Business Bureaus that the mail-order firm failed to substantiate several claims made in print ads for the product. According to NAD, Livingston is "currently researching additional sources to back the claims concerning PMS Natural Relief," and "until the advertising claims are fully supported, the advertisement will be discontinued."