Colgate Oral Pharmaceuticals
This article was originally published in The Tan Sheet
Executive Summary
Will begin shipping Orabase Gel nationwide on March 1. The gel product, touted for "long-lasting pain relief and protection for internal mouth sores," contains 15% benzocaine. Colgate plans to support the launch with ads in professional journals, 55"-off coupons distributed through dental professionals, and a public relations campaign. Wenham, Mass.-based Mullen is the advertising/public relations firm of record