Afrin cold conference
This article was originally published in The Tan Sheet
Executive Summary
Schering-Plough sponsors Feb. 1 "telephonic press briefing" on the Afrin Cold Front Warning System, which suggests that 70 metropolitan areas nationwide are on cold "alert" (meaning approximately 3 in 4 household are affected by viruses that cause colds). The two-person "cold front panel" suggested that cold- sufferers "know [their] symptoms" and treat them with single- indication OTCs, such as Afrin for nasal congestion. PR firm Ruder Finn organized the event