WARNER-LAMBERT BENADRYL SALES IN U.S. RISE 16% WORLDWIDE IN 1993
This article was originally published in The Tan Sheet
Executive Summary
WARNER-LAMBERT BENADRYL SALES IN U.S. RISE 16% WORLDWIDE IN 1993 to $130 mil. following a strong fourth quarter. Sales of the brand in the U.S. increased 22.9% in the fourth quarter to $45.1 mil. The company attributed the brand's growth to a "tough" cough/cold season and an allergy season both "serious and long." Counting overseas sales of the brand, Benadryl sales were up 17% for the year to $138 mil.