NATURALIFE MASS-MARKET OTC AND SUPPLEMENT BRAND ROLLING OUT IN EARLY 1994
This article was originally published in The Tan Sheet
Executive Summary
NATURALIFE MASS-MARKET OTC AND SUPPLEMENT BRAND ROLLING OUT IN EARLY 1994, NaturaLife Corp., a recently formed subsidiary of Nature's Way parent Murdock Madaus Schwabe, announced. The NaturaLife brand, which consists of approximately 75 "natural" OTC "medicines" and supplement products, will be sold in mass merchandisers, supermarkets, and chain and independent drug stores nationwide, according to the Springville, Utah manufacturer.