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ACNE-STATIN ADVERTISING WILL BE MODIFIED IN PART

This article was originally published in The Tan Sheet

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ACNE-STATIN ADVERTISING WILL BE MODIFIED IN PART following an inquiry by the National Advertising Division of the Council of Better Business Bureaus into print advertising and a 30-minute televised infomercial for the acne treatment kit, NAD announced Jan. 11. In response to recommendations from NAD, Eton-Derma Labs said it will modify its use of a photographic testimonial representing a severe acne condition. The advertiser also said it will clarify its product-attribute claims to specify which of the kit's products is being discussed and will clarify a sensitive skin claim, a claim for no side-effects and a claim for uniqueness.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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