COMMERCE DEPT. PREDICTS DRUG MARKET WILL GROW 2% IN 1994, FUELED BY Rx-TO-OTC
This article was originally published in The Tan Sheet
Executive Summary
COMMERCE DEPT. PREDICTS DRUG MARKET WILL GROW 2% IN 1994, FUELED BY Rx-TO-OTC switches, generic prescription drugs and the expectation that "several innovative U.S. pharmaceuticals" will be introduced. According to the Commerce Department's U.S. Industrial Outlook, 1994, shipments of "pharmaceutical preparations" -- brandname and generic prescription drugs as well as OTCs -- "are forecast to increase about 2% in constant dollars, but this could vary depending upon new health care reforms."