Tagamet rebates
This article was originally published in The Tan Sheet
Executive Summary
SmithKline initiates $ 10 consumer refund offer for the Rx drug via coupons available at pharmacies and doctor's offices. Coupons also will be provided in cimetidine samples distributed by physicians. The Tagamet rebate is being introduced as the May 1994 patent expiration date approaches. An application for an OTC switch of cimetidine is pending at FDA, suggesting a possible added benefit of consumer awareness through the rebate.