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Consumer OTC Drugs

Schering-Plough foot care line

This article was originally published in The Tan Sheet

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Executive Summary

Twenty new SKUs will be shipped to the trade on Feb. 14 with national distribution expected by June 1994. The new foot care offerings will include a fungal nail revitalizer and Lotrimin AF sprays and powders. Schering also plans to repackage its grooming aids and soaks line. Promotional activities will begin in the spring and advertising will kick-off in the summer. Coupon drops in FSIs are also expected for some of the new products. Schering noted that the launch of the 20 products marks the second step in the firm's two-part plan to revitalize its foot care line ("The Tan Sheet" March 8, p. 10).

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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