SmithKline Beecham
This article was originally published in The Tan Sheet
Executive Summary
Three Rivers Group is the name of the company's new division to rejuvenate 14 OTC brands ("The Tan Sheet" July 19, p.7). Paul Fraioli will head the group as VP and director and Lisa Mason will assume the post of director of marketing for the new unit, which will commence operations on Jan. 1.