GNC advertising
This article was originally published in The Tan Sheet
Executive Summary
General Nutrition Centers signs on New York-based Ally & Gargano as its agency of record. Ally & Gargano will handle GNC's $ 30 mil. multi-media advertising account that will focus on TV spots. GNC previously used in-house advertisers and New York-based Winner Communications. The annual advertising budget will represent an $ 11 mil. increase over this year's budget.