Bristol Myers Squibb
This article was originally published in The Tan Sheet
Executive Summary
Launching Theragran AntiOxidant in mid-October in packages of 50 softgels containing beta carotene, vitamin C, vitamin E and minerals. Materials to the trade cite antioxidants as the next "golden age" in nutrition. Marketing support for Theragran AntiOxidant includes a Feb. 6 FSI featuring $ 1-off coupons for both Theragran and the antioxidant line extension. BMS also will offer consumers a $ 3 escalating refund offer and a $ 2 refund offer on store displays.