Den-Mat
This article was originally published in The Tan Sheet
Executive Summary
Rolling out three additions to its Rembrandt toothpaste line - - berry flavor for kids, natural and a formula for sensitive teeth. Den-Mat plans to allocate between $ 10 to $ 15 mil. for advertising over the next year that will cover magazine ads running over 45 times through the end of 1993 in publications including Cosmopolitan, Vogue, Prevention, People, Town & Country and GQ. Print ads also will appear in Rolling Stone on Sept. 16 and Oct. 28. Television spots will begin airing in September