Chese-Pond's
This article was originally published in The Tan Sheet
Executive Summary
Will launch four Close-Up line extensions this summer -- anti- tartar, anti-plaque, baking soda and crystal gel. Close-Up original red gel will also include a "new whitening system," product packaging states. The company expects to devote over $ 20 mil. in ad support to the line extensions. National FSIs will run on July 11 and Aug. 15