Sandoz' TheraFlu Non-Drowsy Formula
This article was originally published in The Tan Sheet
Executive Summary
Introduction will begin with shipments to the trade on July 1. The launch of the non-drowsy product, which does not include the antihistamine ingredient chlorpheniramine found in regular TheraFlu, will receive "significant support" including TV advertising, free-standing inserts, sample packs and other in-store promotions, Sandoz said. The non-drowsy formula will be included in ads for the entire TheraFlu line beginning in the fall as well as in ads featuring the new product. Bloom/FDC! is Sandoz' agency for Theraflu...