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Consumer OTC Drugs

Procter & Gamble's Vicks line

This article was originally published in The Tan Sheet

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Executive Summary

Advertising consolidated under two agencies. The Vicks line will be handled by D'Arcy, Masius, Benton & Bowles in the U.S., Canada and Asia/Pacific and by Leo Burnett in Europe, Latin American and the Middle East/Africa under an agency realignment announced by P&G on May 28. "Previously," P&G notes, "the Vicks line was handled by two or more agencies in each of these geographic areas." P&G also announced that Biactol and Topexan acne brands in Europe will be reassigned to Euro RSCG.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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