Robins' Dimetapp Allergy
This article was originally published in The Tan Sheet
Executive Summary
Being promoted in national TV ads that tout the product as one of the least sedating antihistamines available without a prescription. Launched Feb. 1, Dimetapp Allergy (brompheniramine maleate) also is being promoted to health care professionals. Available in 24-count packages of tablets or liqui-gels, Dimetapp Allergy will be included in a May FSI covering Robins' Dimetapp family. Avrett, Free & Ginsberg, New York, is the ad agency handling the account.