Sandoz EX-LAX
This article was originally published in The Tan Sheet
Executive Summary
First new packaging in 30 years is color-coded to differentiate products within the line. Revamped EX-LAX packages will arrive in stores in the spring, as will a new "cherry cream" flavor of antiflatulent Gas-X, which began shipping in February. Upcoming Sandoz launches include Triaminic sore throat formula for children, Maximum Strength TheraFlu non-drowsy formula, and 32- tablet packages of Tavist and Tavist-D. The new products are scheduled to begin shipping this summer.