DTC Advertising Bill Would Mandate Deeper Rx Discounts For Medicaid
This article was originally published in The Pink Sheet Daily
Executive Summary
Legislation introduced by Sens. Wyden (D-Ore.) and Sununu (R-N.H.) is aimed at reducing federal program costs for the most commonly advertised drugs. The Pharmaceutical Advertising & Prudent Purchasing Act also would require a study on ways to reduce Medicare costs for drugs promoted through DTC campaigns.