Pfizer Using "Therapy Cost 2000" Software Modeling To Promote Zoloft
Executive Summary
Pfizer's "Therapy Cost 2000" software modeling has persuaded the Pennsylvania State Hospital System pharmacy to educate its physicians that costs can be reduced by prescribing Zoloft (sertraline) and SmithKline's Paxil (paroxetine) more frequently and Lilly's Prozac (fluoxetine) and Solvay's Luvox (fluvoxamine) less frequently.