Astra's Losec "Outstanding" Claim In U.K. Ads Found Violative
Executive Summary
Astra's use of the claims "outstanding acid suppression" and "outstanding healing" in U.K. journal ads for Prilosec/Losec (omeprazole) are exaggerated and misleading, the panel of the Prescription Medicines Code of Practice Authority ruled in the most recent PMCPA Code of Practice Review.