Detrol Hits 50,000 Rxs Weekly: DTC Ads Stimulate Over-Active Bladder Market
Executive Summary
Pharmacia & Upjohn's Detrol (tolterodine) is garnering 50,000 scripts per week two months after the launch of branded direct-to-consumer print ads for the urologic therapy, P&U Senior VP-Corporate Strategy & Investor Relations Hakan Astrom reported at an Oct. 29 teleconference on the firm's third quarter results.