Zeneca Zestril Rebate Program Encourages Switches From Merck's Prinivil
Executive Summary
Zeneca is offering a 2.25% rebate on its lisinopril products Zestril and Zestoretic to retail pharmacies that charge cash-paying customers receiving the Zeneca drugs a lower price than for Merck's lisinopril products Prinivil and Prinzide.