HOECHST ALLEGRA RIDES THE CREST OF NEW DTC BROADCAST WAVE; 60-SECOND TV AD CITES SIDE EFFECTS, FOLLOWING NEW FDA "ADEQUATE PROVISION" REQUIREMENT
Executive Summary
Hoechst Marion Roussel's Allegra product-and-use TV campaign will reference drowsiness, cold/flu, nausea and menstrual pain as potential side effects from the prescription antihistamine.