Lilly Prozac product team includes media management as one function.

Executive Summary

LILLY PROZAC MEDIA MANAGEMENT INCLUDED IN PRODUCT TEAM that handles product "optimization" for the antidepressant, Fluoxetine Product Team Project Manager Christina Hendricks, PhD, told an Institute for International Research conference on post-launch activity May 20 in Washington, D.C. "Our objective is to stop being so reactive and to sort of think ahead and to get forward information and be ready if, in fact, anything comes along that could possibly negatively impact Prozac," Hendricks said.