HMR Allegra switch ads highlight safety in broader range of allergy patients compared to Seldane.
Executive Summary
HMR ALLEGRA SWITCH ADS PROMOTE "MORE FREEDOM" WITH NEWER ANTIHISTAMINE compared to Seldane. The ads that are appearing in major newspapers begin with the question, "What would you call a seasonal allergy medicine with the relief of Seldane but with more freedom?" and answers: "Allegra."