In Brief: Sandoz' Miacalcin

Executive Summary

Sandoz' Miacalcin: Company initiates 12-month "value-added" direct-mail patient support program called Bone Matters for osteoporosis patients receiving the recently approved salmon calcitonin nasal spray product. Patients enrolled in the program will receive newsletters, an audiotape on proper walking techniques and music to walk by, a videotape of "inspirational vignettes and treatment information," and regular reminders to refill prescriptions. Sandoz also will send free trade packages to 65,000 pharmacies nationwide to ensure immediate access to the drug...