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PHYSICIANS' ONLINE PLANNING TO LAUNCH CONSUMER-ORIENTED MEDICAL INFORMATION SERVICE IN AUTUMN; MANAGED CARE CENTERS ALSO EXPECTED TO GO ONLINE

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Executive Summary

Physicians' Online Inc. is planning a free on-line medical information service for consumers which appears likely to provide a vehicle for direct-to-consumer messages from drug marketers. Set for a September launch, the program will be aimed at specific patient groups with chronic, life-threatening conditions, the company said, beginning with people with HIV/AIDS. Other programs for diabetes, cancer and hypertension are expected to follow.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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