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Rx direct-to-consumer ads attracting FTC notice, commission attorney tells DIA.

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Rx DIRECT-TO-CONSUMER ADS ATTRACTING FTC NOTICE, Federal Trade Commission Attorney Susan Cohn advised a Drug Information Association meeting on pharmaceutical marketing and promotion March 2 in New York City. "Now that we're seeing an increase in direct-to-consumer advertising, the FTC is watching the direct-to-consumer advertising of prescription drugs," Cohn said. "That's not to say that we've taken any action in the area, or that we're finding a lot to be concerned about, but it is an area that we're watching."

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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